PR for the AI Era
We win over the old and the new gatekeepers.
Insyrt was founded for B2B technology PR in the AI era.
Our goals:
- Maximum visibility and credibility for your messages – with B2B decision-makers and AI search engines / AI agents
- Maximum efficiency in our PR processes, to the benefit of our clients
- Maximum independence for our clients
The AI era has brought new rules for successful B2B tech PR.
The new rules:
- Visibility and credibility are harder to achieve and more important than ever.
- The audience is now people and AI search engines / AI agents.
- PR processes are becoming far more efficient (more output, higher quality).
- AI empowerment makes PR clients more independent.
Visibility and AI Empowerment
Link to external site Google Calendar
Our PR Approach
The opportunities of AI shape Insyrt's approach in three ways:
More efficient PR processes
More in the same time. Or better results in the same time. Or even both. AI makes our work processes more efficient – and we go about it systematically: we test AI tools, develop AI-powered processes and achieve continuous, reliable progress.
AI empowerment for PR clients
AI is changing our work processes and the communication needs of B2B technology companies. Our answer: AI empowerment. We don't just develop AI-powered PR processes – we share them with our clients. That makes them more independent ‒ including from us.
Audiences: B2B decision-makers and AI search engines
B2B technology companies need external validation to be visible and to prove their credibility – to human decision-makers as well as to AI search engines and AI purchasing agents. This is where the combination of PR, Generative Engine Optimization (GEO) and Data Reputation Management (DRM) comes in.
The Agency
Who we are and how we work. Get to know us:
Profile
- 20 years as independent PR professionals
- Background in journalism, media and technology
Values
- Responsibility ‒ especially in the AI era
- Respect for people and media
- Demanding craftsmanship ‒ with AI, too
Client Feedback
Jens Büscher, CEO Amagno GmbH
"We have been working together since May 2024, first with Schirmer Kommunikation and now with Insyrt. What we value most is the many years of tech industry experience and the strong network of Kathrin and her team.
What convinces me: the same reliability, quality and professionalism as ever. Insyrt always has its finger on the pulse, is excellently informed about current developments and supports us very proactively. At the same time, the team has the courage to break new ground. We are looking forward to actively integrating AI-powered workflows into our joint processes as well.
We can only recommend Insyrt and are very much looking forward to continuing our collaboration."
Our Services for You
From needs analysis to reporting. And across all channels.
Consulting
B2B tech PR in the AI era calls for joint, well-informed and technology-supported thinking. Not just at the start.
Implementation
B2B tech PR – in any era – is the art of persistence. That is the only way a communication strategy is successfully put into practice and translates into editorial coverage in quality media.
Measurement and Optimization
You will see what we deliver. Above all, you will see that we always strive to get better.