Our Approach
Visible and credible – to people and machines (GEO / DRM)
The tsunami of AI content and AI fakes is putting trust in information to a fundamental test. This changes the role of PR: it is uniquely able to make the credibility of people and companies visible. Generative Engine Optimization (GEO), Data Reputation Management (DRM) and PR amplify each other's impact.
Editorial coverage in respected trade and business media is the primary goal of PR for B2B technology companies – and more important than ever in the AI era. Because the validation by independent, knowledgeable third parties proves a company's credibility and thereby increases its visibility – to human decision-makers and to AI search engines / AI agents.
Today, you need this credibility with several audiences
Human decision-makers
Trust in a company is an important basis for the decisions of B2B customers. Editorial coverage in quality media is the most important building block of this trustworthiness.
AI search: Generative Engine Optimization (GEO) and Data Reputation Management (DRM)
AI models classify information about a company in the editorial section of high-quality media as reliable information and prioritize it accordingly in their generated answers.
AI purchasing agents and future autonomous systems
AI-driven purchasing agents and the coming autonomous decision-making systems need reliable data sources. Editorial coverage in respected media signals seriousness and authority to AI.
Efficient, AI-powered PR processes
AI already saves a lot of time in PR processes today. It also raises the quality of PR work by enabling better, deeper and more thorough work for the same budget. Used correctly, AI is the key to achieving more in the same time or getting better results – often both.
However, AI only delivers these improvements if AI and PR experts have first taken the time to choose the right tools and develop individual workflows. If the desired high quality is built into every AI step from the outset. And if real experts review and refine the results.
Our system for AI-powered efficiency:
Targeted tool scouting and testing
We monitor the market to identify the most useful AI applications for our PR accounts. Every new tool goes through a rigorous testing process in which we assess its added value for our specific requirements.
Developing AI-powered processes
Insyrt doesn't stop at off-the-shelf solutions: we develop our own tailored PR workflows with seamlessly integrated AI modules. Human PR expertise remains decisive – it just reaches its goal faster.
Continuous, reliable progress
Continuous learning and close collaboration between PR and AI experts make our efficiency gains stable, transparent and reliable. This gives us a head start built on a solid and responsible foundation.
AI empowerment for PR clients
AI is fundamentally changing PR processes and also shaping the needs of our clients. We see this as an opportunity to redefine the collaboration between agency and client: through AI empowerment for our clients.
We strengthen our clients' skills and make them more independent in the long term – including from our own services. We see ourselves as a strategic partner paving the way for future-proof, self-determined communication.
These are the elements of AI empowerment for our PR clients:
Transparency
We make our processes more open and comprehensible, so you understand how AI helps increase the efficiency and quality of your communication.
Knowledge transfer
We train your teams in the relevant AI tools and processes that we use successfully ourselves. And we take you along on our journey of continuously improving AI-powered processes.
Independence
The ultimate goal is to enable our clients to handle a large part of their PR tasks efficiently themselves, using these intelligent tools.