News
Press release, April 10, 2026
Insyrt: New PR agency for B2B technology companies combines 20 years of PR experience with Generative Engine Optimization (GEO)
With Insyrt GmbH, founder Kathrin Schirmer is launching a PR agency that builds visibility with human decision-makers and AI search systems alike – through editorial credibility, structured content and AI empowerment for clients.
Otterfing, April 10, 2026 – Insyrt GmbH is a new PR agency for innovative B2B technology companies, based in Otterfing near Munich. Founder Kathrin Schirmer brings more than 20 years of experience in PR and technology communications. The team combines a journalistic background with technological understanding. Insyrt combines traditional media relations with Generative Engine Optimization (GEO) and Data Reputation Management (DRM), so that company content is recognized and cited as a trustworthy source by journalists and B2B decision-makers as well as by AI search systems such as Google AI Overviews, ChatGPT and Perplexity.
Why AI-optimized PR matters now
AI-powered answer systems such as Google AI Overviews, ChatGPT, Perplexity and Microsoft Copilot aggregate information from many sources and give users direct answers – often with source links. Google rankings are losing importance. At the same time, the growing flood of AI-generated content is eroding trust in unverified information.
In this environment, Insyrt GmbH focuses on editorial coverage in independent trade and business media. Such coverage creates credibility with human audiences. At the same time, AI models classify information from these sources as reliable and prioritize it in generated answers. This principle is an important foundation of Generative Engine Optimization (GEO) and supports systematically building a company's reputation in the data sphere (Data Reputation Management, DRM).
Key Facts
Company: Insyrt GmbH
Founded: December 2025
Headquarters: Otterfing near Munich, Bavaria, Germany
Founder: Kathrin Schirmer, Managing Director
Services: PR consulting and media relations for B2B technology companies with a focus on Generative Engine Optimization (GEO) and Digital Reputation Management.
Three-pillar model:
1) Credibility through editorial coverage
2) AI-powered PR processes
3) AI empowerment for clients
Website:
The three-pillar model of Insyrt GmbH
Insyrt GmbH's services are built on three strategic focus areas:
Credibility – trust signals for people and machines: A focus on editorial coverage in trade and business media. This coverage builds trust with decision-makers and is favored by AI systems as a reliable source (GEO, DRM).
Efficient, AI-powered PR processes: Tailored AI workflows and continuous tool scouting to increase the output of PR work while maintaining consistently high quality.
AI empowerment for clients: A partnership approach in which Insyrt GmbH actively shares knowledge and proven AI workflows with its clients to foster their independence and competence in working with AI.
Team: 20 years of experience in PR and technology
Insyrt GmbH combines more than two decades of experience in the communications industry with technological expertise. Founder and Managing Director Kathrin Schirmer brings many years of expertise in communicating complex technology topics in dynamic markets. She is supported by an interdisciplinary team, including AI expert Dr. Alexander Crössmann for software development as well as specialists in GEO, Data Reputation Management (DRM) and audiovisual media.
"AI is fundamentally changing PR processes. We see this as an opportunity for a new kind of collaboration between agency and company. Through targeted AI empowerment, our clients can get the most out of the technology – while being confident that PR professionals with many years of experience stay in control of the quality of their media relations."
– Kathrin Schirmer, Founder and Managing Director of Insyrt GmbH
Frequently asked questions (FAQ)
What is Insyrt GmbH? Insyrt GmbH is a PR agency for B2B technology companies based in Otterfing near Munich, founded in December 2025 by Kathrin Schirmer.
What is Generative Engine Optimization (GEO)? GEO refers to the targeted optimization of content so that AI search systems such as Google AI Overviews, ChatGPT or Perplexity recognize, cite and link to it as a trustworthy source.
What is Data Reputation Management (DRM)? DRM is the systematic maintenance and management of a data presence online, to ensure that information about a person or brand is perceived as accurate, consistent and positive.
Who does Insyrt GmbH work for? Insyrt GmbH serves innovative B2B technology companies that want to increase their visibility with human audiences as well as in AI-powered search systems.
What sets Insyrt GmbH apart from traditional PR agencies? In addition to editorial media relations, Insyrt GmbH relies on Generative Engine Optimization (GEO) and Data Reputation Management (DRM), AI-powered PR processes and active AI empowerment for clients.
How can I reach Insyrt GmbH? More information, services and contact details at www.insyrt.de.
About Insyrt GmbH
Insyrt GmbH is a PR agency for innovative B2B technology companies, founded in December 2025 and based in Otterfing near Munich. The team led by founder and Managing Director Kathrin Schirmer combines more than 20 years of experience in PR and technology communications with a focus on Generative Engine Optimization (GEO) and Data Reputation Management (DRM). Its portfolio includes strategic PR consulting, AI-optimized content creation and GEO footprint analyses. Insyrt GmbH takes a partnership approach: through active AI empowerment, the agency makes its clients independent in working with new technologies.
Press contact
Kathrin Schirmer
Founder and Managing Director
Insyrt GmbH
Email: contact@insyrt.de
Phone: +49 (0) 8024 46 90 803
Web: www.insyrt.de