The Agency

Founded for the AI era

AI opens up new opportunities for successful PR – and it brings new demands for the communications industry. Insyrt was founded to take on these new demands and to make the most of the opportunities of the AI era for our clients.

Insyrt at a Glance

Facts and figures

  • Category: PR agency
  • Legal form: GmbH (limited liability company)
  • Founded: 2025
  • Headquarters: Otterfing near Munich, Germany
  • Management: Managing Director Kathrin Schirmer
  • Clients: B2B technology companies
  • Focus areas: PR in the AI era, GEO, Data Reputation Management, AI-powered PR workflows

Our Profile

What sets us apart:

20 years as independent PR professionals

This long experience has made us experts in communicating complex topics in dynamic markets. We have learned that serious editorial coverage only goes to those who have earned it.

Journalism and media expertise

We know how newsrooms work, how the media landscape is changing and what makes a good story today. On this basis, we bring innovative companies into the media that matter to them.

A passion for (and knowledge of) tech

We love technology (and some of us are real techies). This passion drives us to bring our clients' innovative solutions into the media – and to develop innovative PR solutions for our clients ourselves.

Our Values

This is what we want to be measured by:

We take responsibility for communication in the AI era

The bigger the role of AI, the more important uniquely human abilities become. Only people can take responsibility. And only people create credibility.

We treat people and media with respect

We work as partners, both within our team and with everyone outside it. We value quality media as an indispensable source of trustworthy information.

We stand for demanding craftsmanship – with AI, too

We deliberately develop our personal skills. We see AI tools as an opportunity to take the quality of our work to a new level – because we use them with sensitivity and critical judgment.

Our Team

Get to know us:

Journalists and techies

We combine the analytical sharpness of our journalistic background with the forward-looking thinking of technology experts. This combination allows us to work through complex topics and drive innovation at every level.

Long-standing collaboration and trusted partnerships

Some of us have worked closely together for years. That creates trust and efficiency – we operate as a well-coordinated unit. At the same time, we are very happy to welcome our new team members!

Fresh ideas and continuous learning

For all our experience, we have stayed curious. We value further training, exchange with entrepreneurs and the startup scene, and bringing new ideas into our daily work.

kathrin schirmer ai enhanced

Kathrin Schirmer

Founder and Managing Director

alexander croessmann ai enhanced

Dr. Alexander Crössmann

AI, software, processes

kirsten wenzel ai enhanced

Kirsten Wenzel

PR consultant and editor

monika ihlefeldt ai enhanced

Monika Ihlefeldt

PR assistant

christina knorz rosa ai enhanced

Christina Knorz

PR and AI workflows (independent consultant)

wanda ai enhanced

Wanda von den Glücksbringern

Chief Happiness Officer

Partners

Yasmin Schütte, IMPAKT GmbH

Insyrt-Kooperationspartnerin Yasmin Schütte, IMPAKT GmbH

Our partner for digital business transformation, with a focus on Sales 4.0 and modern customer service. An experienced managing director and change manager, she shares our conviction that technology – including AI – succeeds when processes fit and are embraced by the people in the company.

As an expert for mid-sized businesses and founder of IMPAKT GmbH, Yasmin Schütte combines strategic vision with strong operational execution. She makes sure that digital initiatives lead to measurable sales success and efficient workflows. Together, we help companies make the most of the visibility gained through PR and GEO with structured customer processes and future-proof business models.

Ask us about the ideal combination of communication and process in the AI era – from CRM audits to implementing hybrid sales structures.

Book your free initial consultation

Link to external site Google Calendar

contact@insyrt.de
+49 (0) 8024 - 46 90 803